Our typography system uses primary, secondary, and tertiary typefaces.This enables us to compose informative or expressive layouts. The four styles of Muse Display are our signature and unique bespoke typefaces, used across all headlines. Muse Sans serves as our secondary typeface, while Muse Sans Mono is tertiary. This section elaborates on use cases, typesetting rules, and combination guidelines for these typefaces.

We have created this brand checklist to ensure all photography adheres to our brand guidelines. This allows you to fact-check the use of different brand assets, roughly estimating whether the brand is sufficiently represented, and where there is still potential for improvement.

Waves are our main and most recognizable brand asset. They embody our users’ creative force and enhance the emotional emphasis of their actions. They are formed of six basic modules, which have different levels of dynamism and shape.

The Creative Team are the owners of our brand guidelines. Design related to the Creative Team can be found in a separate team space. If you are a creative designer or collaborator, please visit the Creative space and ask for permissions to edit.